About
Founded by Diego Moore, this is a collective of life ventures.
A collective of talented people and professionals who share the same values, culture and mantras. A collective who have known each other and are progressing in shipping what is possible next.
Values
What we believe in is important
- Curiosity, learning and change
- Trust and relationships
- Think BIG, act small
Softreal skills over talent- Margin and boredom as creative fuel
- Extreme Ownership
- Leaders Eat Last
Building on the shoulders of giants & search driven development
The rapid pace of technological advancement often leads to reinventing the wheel. Before developing new tools, it’s crucial to research existing solutions and build upon existing knowledge to add value.
The compound interest of relationships & the importance of trust
The compound interest is not only a financial formula but one that can also be applied to relationships and it builds trust.
The importance of margin and boredom as creative fuel
A packed schedule, devoid of margin, has become a status symbol, overshadowing the natural rhythms of life. Incorporating margin and embracing boredom fosters creativity, inspiration, and the ability to seize opportunities.
Culture
How we do things around here
- Leaders eat last
- Managing upwards
- Search-driven development
- Building on the shoulders of giants
Leave things a little better than you found them
A man in an airport restroom cleans the sink counters after washing his hands, inspiring a bystander to do the same. This act of kindness is contagious and encourages others to follow suit
Talent is overrated & the importance of real skills
Society overvalues talent, overlooking essential “real skills” like work ethic, attitude, and preparation. We should prioritise attitude, as skills can be taught.
The rule of 3rds - mentors, peers and mentoring
The importance of having mentors, peers, and mentees at different stages of life. It encourages a balanced approach to relationships, valuing wisdom from mentors, support from peers, and the opportunity to mentor others.
Curiosity, learning and change as a muscle that needs to be exercised
And just as a muscle needs movement before atrophy so does our mind and brain. Sure, feel free to start going to the gym at your 40’s, 50’s’s or eve 60’s. It’s not impossible but it will be harder. Being curious is a mindset and provides de initial impetus to affect change. Learning news ways of thinking and doing which catapult change. The more you change your mind, the easier it becomes and flexibility becomes the norm.
Open Communication and Asynchronous Collaboration by default
Open communication is vital for collaboration, with praise given publicly and correction privately. Respecting people’s time and space means considering the purpose of communication and using asynchronous methods like documentation and prototypes as a priority before requesting expensive synchronous meetings.
Mantras
Mental models & how we remember
- Default to transparency
- Own the outcome
- Learn continuously
- Trust compounds
- Lead through service
- Start small, think big
The vision should change with your addition
If the vision does not change with you coming on board then we should question what you're bringing
1 + 1 = 3
We're not divvying up a pizza, we're generative
You finally know if you have mastered a concept if you can explain it to your grandmother
Mastery of a concept requires understanding its underlying abstractions, demonstrated by the ability to explain it simply to someone unfamiliar with the subject.
3 ways of learning: The easy way, the difficult way & the tragic way
The easy way is when we can learn from others. Without taking the hit, the cost nor the pain. It’s rare but it happens. The difficult way is when we make our own mistakes. The tragic way is when we don’t… but life has its own way of teaching us regardless and the most important lesson is to make sure we get back on our feet and bounce that 3rd, 7th or 11th time.
Collective
We're also a collective of like minded peers who have shared and or have worked together in the past.
Diego Moore
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Founder & Principal Consultant
With curiosity at his core, Diego has a rich cultural background where both his professional career, family and personal life has been split between the UK & Colombia.Self taught and entrepreneurial from early teens, he has worked primarily within Digital Agencies since the dotcom collapse working across many repeating sectors, industries and verticals.
Daniel Sanabria
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Brand Alchemist
Graphic Designer with more than 20 years of experience in the advertising and creative industries, with a background working across a wide range of brands and projects.